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Why is Internet Marketing so Important for Business?

Written by Accredited Sports Professionals   Posted in:Opinion   June 5, 2014

Why is Internet Marketing so Important for Business?  article image
Sir Tim Berners-Lee invented the World Wide Web to allow people to communicate with each other. That initial notion and vision of ‘communication’ did not estimate the actual expansive and extensive development of how we use the Internet and World Wide Web today. In simple terms, we use the Internet because it is convenient to use; it has an incredible reach across the world for relatively low cost. It allows us to personalise our communication with others and develop relationships we could not develop so easily before. Because we can create relationships, our social world develops transcending the typical geographical boundaries we were accustomed before. If you are not using the Internet for your business, you might be working harder and not realising the benefits of this effort. Here are the 5 Cs of Internet marketing:
 
Cost: Physical marketing of products and services is necessary sometimes, however, the Internet is a low cost and influential marketing service alternative. You can easily upload your profile and skills for the world to see on the Internet. And because people use their mobile phones or tablets to find services, being located on a trusted directory listed at the top of search engines offers the best chance that your services will be found and used.
 
Convenience
You are open for business even when you are not open for business. In other words, people are finding your goods and services without the staff costs or opening hours typically required. The easier it is to find you and your services the most likely it is that your local patients and clients will choose you.
 
Collaboration
The world of sport, exercise and physical activity gathers people from all walks of life. Different age groups, sports, and activities mean that the needs of a client vary endlessly. Inter-professional collaboration means better health outcomes for the client. For instance, a physiotherapist might need to collaborate with a podiatrist to offer the best service to a distance runner. To offer this service, however, you need to know who works locally to develop these collaborations.
 
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When you market your services on the Internet you are widening your target market locally, nationally and internationally. Although you might be most interested in building a strong local presence, growing your business nationally, grows your business locally because you become recognised for your excellence to your clients and patients.  
 
Care
People do business with people because we are social beings that like to meet others and develop sustaining and rewarding relationships. Clients and patients seek out people whom they can trust and allow those professionals to care for them when they know those professionals care about them. Your online profile can communicate the quality of care you provide for those who seek your services.